The watch itself might be as standard OEM and normal as it gets, but Nixon does a great colour and marketing job. Hardly seen any nicer product staging.
I love colours and I love the fashion world even more the last few years when they finally brought back bright colours en masse again. Swatch and other watch brands picked up on the trend, giving me a hard time to resist buying more watches than I have space on my arms, turning into Nicolas Hayek. Aren’t the New Gent Laquered irresistible?
If you don’t really use your watch to check the time, the Tattly tattoos might just be your cup of tea.